Hello, my name is Elder Martins. Currently I work as a digital product designer at XP Investimentos helping to shape the digital (r)evolution in the financial sector.

I use research and insights to transform good ideas into great digital products. Since a few years I have the mission (and also the luck) to create products and services that help brazilians invest better. Here I share some cases that may interest you — so please, if you have any question, just ask me.

Right now, I'm working on a project called Leadr (a startup powered by XP Investimentos — the biggest broker of Latin America), and it's a mix of social trading, financial news aggregator and a copytrading app. Earlier, I helped to develop Magnetis, an online investment advisory startup — and one of the main exponents of the FinTech revolution in Brazil.

I also worked (in a previous life) as a design researcher at Designit and Insitum, creating innovative solutions to brands like Microsoft, Cisco, BMW, Itaú, Telefónica (Vivo), Natura, Panasonic and others.

You can find me daily at Twitter, you can view my pictures at Instagram, and you could see some spoilers of my work at Dribbble (wait, I need to post more often there). You can also be my colleague at Linkedin. Oh, I don't have a Facebook account, and here's why. If you want to talk or share something, feel free to send me an e-mail.

Made with and in Sao Paulo, Brazil